The internet can be a scary place, especially as a business owner and entrepreneur. There are limitless companies that offer services to help manage and promote your business, products and events, yet very limited security that you are not entrusting the wrong type of people.
When it comes to your hard-earned money, you deserve to be confident in who you are investing in and know exactly how they will bring your brand to the next level.
Here’s a list of what to (and not to) look for in an event management company.
Anyone can throw reviews and data on a page to reel in potential customers with half-promises. When looking at the statistics on a website, make sure that the flashy phrases such as 90% INCREASE IN ATTENDANCE have an explanation of how their services execute the promise. It is also important to know what aspect they manage, and what they require you to produce on your own. Will they be the ones locating and managing vendor relations, or do you have to provide them with your key contacts first?
Reason #2 that the internet can be a scary place: it tracks every little thing about someone. But, this comes in handy for potential customers like you. With just a quick Google search, you can find all the accounts tied to a business. Take a deep dive into all of their social media accounts and the structure of their website to see just how cohesive their brand really is. In other words, if they haven’t posted on social media in 6 months or they are lacking basic website features such as a contact form, mailing list or internal blog, can you really trust them to give your brand the same attention? Clearly, their own priorities are elsewhere. Which leads us to…
This seems like a no-brainer, but before shelling over your checkbook to a business, you should feel comfortable entrusting your brand with them. And this is not just limited to ensuring your goals match their services (i.e.: I want more ticket sales, so the manager needs to employ advertising campaigns); this also means that the individuals/team that will be managing and promoting your event will accurately portray the overall look, feel and tone of your company. Think of Tiffany Co.. Odds are, you instantly envisioned a blue box with a white ribbon. You want to know that if you tell this outside company the name of your business, they will be able to describe your overall look and feel instantly. If they do not understand your business, how can you trust them to convey your experience to your customers?
Just as you want everyone who attends your event to know it is yours from the moment they arrive, you want to know the company you are partnering with consistently produces similar results. You wouldn’t expect your childhood friend who began dabbling in photography to produce the same results as a professional photographer for Vogue. The novice will most likely be experimenting with a lot of noisy ideas, and perhaps being too much of a client-pleaser to the point where they can no longer advise you on the best practices for your business. Meanwhile, the Vogue photographer will have an entire portfolio that will demonstrate similar technique and artistry. This will give you a clear picture of if their style can easily translate to the look and feel of your brand. The more cohesive and consistent an event management company is, the more you can trust that they will live up to their promises.
In the modern, Zoom-dependent world it is easy to get lost behind text and screens. If you are employing services, you want to know that the degree of technological work is being met with personal touch. In other words, many other companies will offer the same cookie-cutter services to all their clients without any aspect of customization or outlet of creative brainstorming with you after signing on. If you are a small or community-based business, you may want to look for those companies that offer consultation calls, check-in meetings, and other processes to track where your money is truly going.
Looking for next steps?
The mission of Posh KM Ent. is to deliver innovative ideas and exceptional service through our premiere event management and planning, and showcase creativity as an art form in our unique style. By ingeniously blending our founders’ prowess, passion and ambition to produce Avant Garde experiences, you can always expect thoughtful, passionate experiences. After all, showcasing your creativity is our STYLE.
Take it from our founders, themselves:
“We go the extra mile that other people won’t go through . . . It is who we are as people and a company.”- LaKisha Lewis
“Life has taught me that success is inevitable when you support and lift up others. Artists need and deserve a space in which they can soar and showcase their talent and art form. PoshKM Ent. was created to provide artists with that platform while supporting them on their journey.” —Miriam Barron-Applewhite
